While there is nothing wrong with offering some friendly advice to other customers, you should never offer them advice if they haven’t asked for it. You’re not an employee of the store, and as such don’t have any authority to provide advice – even if you know what you’re talking about. Shoes are one of the things that you should take into consideration when you’re planning to shop in a home improvement store.
- Let’s recap what those challenges are and the specific solution for each one.
- Maybe you’d like to warm your home up and embrace the rustic trend with a traditional wooden floor, or maybe you’re intrigued by the ease of modern laminate.
- We offer supplies and tools for all aspects of home improvement, from security to interior decorating.
Targeted merchandising makes it easy to create compelling content that will leave a lasting impression, while personalisation enhances the shopping experience by delivering tailored results for each customer. Getting together a list of online media and publications that influences these audiences is a vital step, as that not only helps from an SEO point of view, but the relevance has additional value in itself. If these sites that link to yours send any referral traffic, it’s likely that these users will be essentially pre-qualified visitors and are primed to convert into customers. With a surplus of shoppers going in-store to purchase DIY products, it’s important that retail stores selling your brand make the most of this shopping spike. This requires some forethought and awareness of consumer behaviour to avoid lost sales. All the more reason to focus on their online searching behaviour and preferred ways to start searching for information on home improvement products.
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The aim of this article is to provide some key signposts for successful DIY projects à la Française, without the stress. Finding out which questions and problems are the most common for your audience, in relation to the products that you sell, is a good place to start. This will usually take the form of FAQ content, which is ideal for tutorial or guide pages on your website, or even product pages if appropriate. Find out more about optimising your ecommerce site for voice search, including formatting questions, answers and using Schema to maximise organic visibility. We’ve compiled some key tips for ecommerce SEO in the home improvement sector based on the ways in which people search, and what for, when looking for the kinds of products that you sell.
Using the right tools and supplies is essential for any DIY project, and you will find everything you need at our store. At Logobrand, our dedicated team of field marketing experts will help evaluate your current trading position in-store and design a tailor-made support package. We help you to exploit opportunities and maximise sales of your brands in-store, while delivering a positivereturn on your investment. We’re really proud of the clients we’ve worked with, including some of Britain’s best-loved brands, and we even havesome shiny new awardsthat are proof of our dedication and expertise in field marketing.
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We take ownership, ensuring executional excellence at the point of purchase, providing robust and actionable information and delivering unprecedented insight and ROI, taking the weight off your shoulders. Steve Collinge fromInsight DIYpredicts that this trend in home improvements is here to stay. He offered several reasons for this, including a growing enthusiasm within younger generations to perform DIY projects, who perhaps realised their enjoyment of it due to spending more time at home.
Home improvement and gardening projects were all the rage in 2020 and early 2021, as Brits spent more time at home than ever before. From redecorating and updating interiors, to deep cleaning and gardening, our shopping behaviours have changed and retailers continue to benefit from the increased spend on our homes. Keep reading to find out how the nation’s craving for DIY has impacted the retail industry and whether this trend is here to stay.