E-commerce for the DIY and home improvement market is growing more than ever, so much that it’s actually outgrowing physical stores by a 6 to 1 ratio. This thriving digital market is attractive to competitors with 53% of home and garden businesses that now operate online shops in addition to their brick and mortar. With online competition growing, brands have to distinguish themselves to achieve maximum sales growth. We were interested to know how this current development has affected DIY retailers’ e-commerce strategies. We conducted interviews with industry experts to learn from their experiences first-hand.
With 340 stores across the country, Homebase is one of the UK’s most recognisable home and hardware store. Maxwells specialises in power tools and has 10 branches in the north of England. An independent homeware and hardware shop in rural Devon, Pickles also sell fuel supplies from coal to sticks. Mathias Home Hardware, your trusted hardware store in the Haverfordwest area. If you want to manage and maintain your garden well, you’ll need the right tools for the job.
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In light of these developments, it is interesting what trends in online searching behaviour can be seen in notoriously conservative markets, like the construction, installation and DIY markets. That is why USP Marketing Consultancy focused on consumers’ orientation and new ways of searching for home improvement products in theQ report of the European Home Improvement Monitor. We have a range of hardware and decorative supplies for all DIY projects. If we do not have the specific product you are looking for, we can source it for you.
- But with such differing traits, how is it possible to adhere to individual search habits and support them in making a purchase?
- We analysed their responses and found that this market struggles with 5 prevailing challenges.
- The sequence in which products appear in the results has a major effect on online conversion.
- Adjust your content planner for SEO, so it not only incorporates keywords, but intent and stage of journey.
- Deliver perfectly tailored results based on browsing and click behavior and help speed up purchases and increase customer loyalty.
For experts who tend to know exactly what they want, help them find their desired product as fast as possible by supporting product ID and complex multi-word searches. For beginners, ensure that search is responsive to vague terms, intelligent in knowing which words to omit, and error-tolerant to help keep them on track. By providing visitors with a search function that supports all search behaviour, you can prevent potential revenue going elsewhere. These are especially useful for crafters who look for seasonal inspiration and projects. TheONSreports that sales of household goods thrived during the pandemic, with sales in household goods stores almost 10% above pre-pandemic levels. Retailers have said that that spending on DIY and gardening products primarily drove sales as consumers undertook home improvements during multiple national lockdowns.
It can be an expensive time of year, though, with presents, parties and festive food and drink to pay for. With our interest free credit platform, you can give your home a seasonal makeover and split the cost over several convenient monthly instalments, while paying 0% interest. Autumn is one of those times of the year when home improvement suddenly becomes a priority. A useful article and certainly counts as some of “the things we wished we knew when we first arrived”, so thanks for sharing. Worth noting thought that filling your boot with British paint supplies and heading over now has a potential customs levy and VAT liability so it most certainly isn’t as simple as it used to be….
We asked for their input and opinion, any pressure points they are experiencing, and how they are approaching these changes in the market. We analysed their responses and found that this market struggles with 5 prevailing challenges. Customers are willing to pay higher prices when they feel they get better value and better quality.
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Simple UX changes that behave according to the device or display will provide a streamlined experience for online visitors. Reduce shopping hurdles like pop-ups, and optimise necessary ones like GDPR to be less intrusive and easily dismissed. Avoid customers having to pinch and zoom by formatting the site so that it sizes buttons instead of just shrinking them. Take into consideration typing difficulties on smaller formats by utilizing grammar tools such as autocorrect and synonyms. Avoid visual overload by using ranking rules that feature less products per line but make viewing product images and information more clear.