Take a look at our guide to ecommerce keyword research here for more on developing an intent-led strategy. Adjust your content planner for SEO, so it not only incorporates keywords, but intent and stage of journey. Obviously intent will alter your keywords, but by making it clear in your brief – you’ll craft a piece that’s nuanced enough to engage with your audience at exactly the right time .
E-commerce for the DIY and home improvement market is growing more than ever, so much that it’s actually outgrowing physical stores by a 6 to 1 ratio. This thriving digital market is attractive to competitors with 53% of home and garden businesses that now operate online shops in addition to their brick and mortar. With online competition growing, brands have to distinguish themselves to achieve maximum sales growth. We were interested to know how this current development has affected DIY retailers’ e-commerce strategies. We conducted interviews with industry experts to learn from their experiences first-hand.
They might not be as comfortable as open-toed shoes, but they’re a must if you want to protect your feet from potential injuries. Here’s a short list of things that you should never do in a home improvement store. Visit Worleys in Cardiff for pet supplies as well as DIY tools – specialising in electrical equipment. With more than 200 stores around the country, Wickes is aimed mostly at the serious and well-informed DIY enthusiast.
Things You Should Never Do In A Home Improvement Store
Customers say Langbridge is one of Bath’s best home and hardware stores, while the website also has a blog that offers helpful DIY and baking tips. We use 3rd party services such as Google Analytics to measure the performance of our website. We work with brands to help drive sales in-store, delivering industry-leading, award-winning field sales strategies and campaigns.
- A recent survey revealed that people in the UK use search up to 30 times a day on average, with DIY tips and ‘how-to’ information one of the most popular types of search.
- Home improvement and gardening projects were all the rage in 2020 and early 2021, as Brits spent more time at home than ever before.
- 5 simple ways to optimise your online shop and start hammering into conversion results.
- However, it’s also important to cater for your target audience at the other stages of their journey too, especially if you need to build brand awareness and trust.
Explore the fantastic range of home improvement supplies at our DIY store in St Andrews near Fife. Room 212 are constantly updating their variety of vibrant artwork, with art pieces perfect for every room of your home. Add some colour and elegance to your home and support local Bristol artists by taking a visit to their unique Bristol store. Scrolling through their products, you’ll soon see they have carpets available in every colour of the rainbow.
The sequence in which products appear in the results has a major effect on online conversion. This interactive consultant is ready to help customers find their perfect parquet flooring. 5 simple ways to optimise your online shop and start hammering into conversion results. Hardware, paints and glass were particularly popular with shoppers, and volume of sales was 20.3% higher in February 2021 than in the previous year, says the ONS.
These might include national chains such as Brico-Cash, Brico Marché and Tridome, among many others. Making sure that you take the intent behind searches into consideration can have a huge impact on your SEO performance. Of course, you’ll want to attract potential customers who are at the decision phase of their buying journey because they are the most likely to result in a transaction.
Furnish Your Home With Style Without Breaking The Budget
Mathias Home Hardware is a local, family-run hardware store located in St Davids, Pembrokeshire. We supply a wide range of hardware tools and supplies for both domestic and commercial customers. With over 50 years of experience in the trade, you can rely on us to supply superior hardware products for affordable prices. We are open 6 days a week and offer free delivery for clients in the area. You have optimised your search functions and know your customers are getting accurate and relevant product results.
The French approach to customer service, both at the point of sale and for returns, has improved drastically in recent years but there are still marked variations between Brico businesses. Naming no names, for obvious reasons, there are those that prefer to stack their goods high and sell them off cheaply. Don’t bother trying to return anything here unless you enjoy being interrogated by an indignant manager who clearly thinks you’re trying to pull a fast one. However, the majority of French Brico stores have now bought into the modern service ethos and will happily exchange goods for you, although a credit slip is more usual than a cash refund. Whether you are working on a DIY home improvement project or you are a professional builder looking for power tools, we have you covered. Mathias Home Hardware is a one-stop-shop for domestic and commercial hardware supplies in St Davids.
French Verb Focus: Aller, to Go
It’s also the start of the run-up to Christmas, the season for inviting family and friends over when we naturally want our homes to look their best. By following the simple tips listed above, you can ensure that your visit to a home improvement store will be as safe and pleasant as possible. For example, if there’s a water leak from the roof or a problem with the electrics, the store will block off the aisle until it’s fixed. If you need to get something from the blocked-off aisle, you can always ask an employee for help. From beginners to pros, ensure your online shop supports varying search methods.