Five Key Seo Tips For Home Improvement Retailers home improvement stores

The aim of this article is to provide some key signposts for successful DIY projects à la Française, without the stress. Finding out which questions and problems are the most common for your audience, in relation to the products that you sell, is a good place to start. This will usually take the form of FAQ content, which is ideal for tutorial or guide pages on your website, or even product pages if appropriate. Find out more about optimising your ecommerce site for voice search, including formatting questions, answers and using Schema to maximise organic visibility. We’ve compiled some key tips for ecommerce SEO in the home improvement sector based on the ways in which people search, and what for, when looking for the kinds of products that you sell.

We take ownership, ensuring executional excellence at the point of purchase, providing robust and actionable information and delivering unprecedented insight and ROI, taking the weight off your shoulders. Steve Collinge fromInsight DIYpredicts that this trend in home improvements is here to stay. He offered several reasons for this, including a growing enthusiasm within younger generations to perform DIY projects, who perhaps realised their enjoyment of it due to spending more time at home.

  • Of course, you’ll want to attract potential customers who are at the decision phase of their buying journey because they are the most likely to result in a transaction.
  • The average person checks their phone every 12 minutes and spends more than a day per week online.
  • Keep reading to find out how the nation’s craving for DIY has impacted the retail industry and whether this trend is here to stay.
  • Another gem on Gloucester road where you can find unique and vintage products, Reason Interiors, sell stunning decorations to increase the style of both the interior and exterior of your home.

Home improvement and gardening projects were all the rage in 2020 and early 2021, as Brits spent more time at home than ever before. From redecorating and updating interiors, to deep cleaning and gardening, our shopping behaviours have changed and retailers continue to benefit from the increased spend on our homes. Keep reading to find out how the nation’s craving for DIY has impacted the retail industry and whether this trend is here to stay.

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Configuring these small but crucial changes increases the possibility of online conversion by up to 67%. Do you need help to choose the right tools and supplies for your home improvement project? Our staff have extensive knowledge about all the products we have in store and will be happy to help you. We will answer all your questions and even advise you on alternative products if required. Based in St Andrews, we are ideally situated for customers in Fife and across the north east.

How can you best present and promote your products without making price the focal point? A study found that by 2020, customer experience will overtake price as the key brand differentiator. This is a great opportunity for businesses to appeal to DIY customers by providing a memorable and unique shopping experience.

How Restrictions On ‘hfss’ Promotions Will Impact In Store Merchandising

The majority of those actions will either put you in danger, or make the employees’ jobs harder than they already are. There are over 250 Toolstation stores across the UK – from Inverness to Truro – open seven days a week from 7am to 7pm selling tools , workwear and landscaping kit. With over 480 stores across the country selling thousands of items, Screwfix’s click-and-collect service is particularly useful. Situated in the Marlow, Hunts is a family-run business caters to all your DIY needs and also offers a key cutting service too. You can then tweak your strategy as required to help ensure the best possible ROI, now and into the future as your business grows and evolves. It’s very well documented how important links are to SEO for any online business, essentially acting as a vote of confidence that the page being linked to is useful and of value to users.

Bear in mind, however, that French windows invariably open inwards , so no ornaments will survive on your windowsills. For all your basic DIY and crafting needs visit The Range – with 80 stores across the country, and still expanding. Buy a key from a radiator shop, turn heating off and open each radiator valve – air escapes but as soon as water seeps out, the job is done. If you’d like some help or advice with your home improvement ecommerce SEO then we’d love to have a chat with you. The important thing is to communicate honestly to customers and sincerity. Indeed, Conveying a customer is one part where most of the eCommerce websites fail to give attention resulting in frequent cart abandonment.

If you are not looking to invest in power and hand-held tools, we also offer tools on hire at competitive prices. This website is using a security service to protect itself from online attacks. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. We have 30 years of experience driving brands and increasing sales instore whilst delivering ROI for our clients. Additionally, Rated People discovered thatmore than half of UK people are set to improve their homes in 2021, whether that involves DIY projects or hiring a tradesperson.

With online shopping increasingly growing, retailers are faced with a rewarding opportunity to embrace a digital strategy. Whether you’re a new addition to online stores or already established, you may face the same challenges as your peers. Let’s recap what those challenges are and the specific solution for each one. Deliver perfectly tailored results based on browsing and click behavior and help speed up purchases and increase customer loyalty.